If your business is online, you know the importance of optimizing your Google searches. There’s a lot of competition, and if you want to succeed, you need to go the extra mile when your competition isn’t or even perhaps keep up with your competition?

There are many secrets to driving your web traffic. Did you know that posting your headshot beneath your tagline can increase clicks to your site by 35 percent? More people than ever are doing business on the web, but it’s not exactly like going to the old familiar neighborhood store. Most of the time, we have no idea with whom we are dealing. And while we may have convinced our family or friends of our charm, the person who is clicking online still needs to be convinced.

That is why an attractive headshot can be an indispensable tool to increasing your online business. A face gives us that much needed human figure so we can start a relationship with someone. Your headshot/business portrait makes people more comfortable if they can look into your eyes.

You should be using a photo, but you need to make sure the photo presents a positive, attractive, trustworthy image that will draw people. If you let your cousin snap you at the family picnic and then post that photo on your website, what message are you sending to your customers? The important message that you are actually conveying is that you don’t care very much. If you don’t care about your business, why should anyone else?

Go to the professionals! A professional photographer knows about lighting and how to create the right image. Your website requires a serious professional look, a professional photographer will advise you on the best color, outfit, and pose. This would be a totally different look if your online business were geared toward wedding planning or cooking advice. It’s the photographer’s job to give you the best look possible and to create an image that will drive your online business.

When people see your photograph on the Google tagline, they need to form an immediate good first impression, because this is the only chance you will have at an introduction. Make it count. Look responsible, approachable, friendly, and competent. A professional photographer will be able to capture those qualities that help sell you to the consumer. If you use the photo your cousin took, you probably won’t make that first great impression, and you will have lost a potential customer.

Eighty percent of your clients will meet you online before they meet you in person. Your professional business photograph can serve as an introduction that will encourage potential clients to do business with you instead of your competitor.

Kris Ward Branding and Marketing Director
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